Blog header

Choosing an Appliance Brand

Get the Appliance Brand that Fits

UAKC Has Great Selection and Low Prices

If you are building a home or remodeling, you'll need to think about selecting the appliance brand that best suits your needs. Just like clothing or automobiles, appliance brands make a “statement” and the brand you select should be a good fit for the house you are building or the kitchen you are remodeling. At Universal Appliance and Kitchen Center, (UAKC) the sales associates will help you select the appliances that are the right “fit” for you.

Appliance Brands

Appliance brands can be categorized along dimensions such as price, lifestyle or even generational such as millenial, Gen X or Y, boomer, etc. To make it easy we combine and simplify along mass brands, premium, super premium, and luxury brands.

Think of mass brands as including Frigidaire, GE, Maytag, and Whirlpool. Premium brands would include Bosch, GE Profile, GE Cafe, and KitchenAid. Among the super premium brands are Electrolux, Jenn-Air, and Thermador. Luxury brands include GE Monogram, Wolf Sub Zero, Gaggenau, Miele, and Viking. These are broad categories are there are no hard rules here so some appliance professionals will argue for example that Thermador could be included in the luxury category, and that Maytag laundry should be considered a premium brand. But you get the idea. These are ALL good respectable brands, but they are positioned by their companies with pricing and features to fit in certain niches.

The reason it's important for consumers to have a general idea of where their brand fits is because they expect at some point to get a return on their investment in their home and kitchen. Therefore, they need to have appliances that are perceived as appropriate. For example, for a tract home in a middle class neighborhood it's probable that the appliance brand that came with the house was a mass brand such as GE or Whirlpool. Adding a big 48″ Sub Zero built-in refrigerator might be a tight squeeze and also might not get the desired premium in resale. However, stepping up to KitchenAid appliances would make the house stand out and be a smart investment.

At the other extreme, if you live in a high end neighborhood with nothing but custom homes on acre lots, you don't want to remodel your gourmet kitchen with entry level Frigidaire appliances. It would seriously detract from your resale opportunities.

All of these are fine brands and will work well for the right customer in the right circumstances. It's best to review your brand choice with a professional such as the experts at Universal Appliance and Kitchen Center .

Two locations to serve you – Calabasas and Studio City:

Universal Appliance and Kitchen Center

facebook twitter


November 23, 2013
Share the Post