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May 21, 2017
Buying Appliances on Memorial Day
Why Buy Appliances on Memorial DayBest Overall Memorial Deals at UAKCI've been around the appliance industry for nearly 40 years. During that time I've had a variety of jobs in sales and marketing with distributors and manufacturers. Along the way, I've taught marketing classes to both undergraduate and MBA students.One area that marketers study is consumer demand. We know, for example, that each year there is a finite number of appliances sold. Annual appliance sales are determined by factors such as new home sales, household creations, appliance replacement cycles (lifespans), new appliance innovations eg. microwave ovens, and household incomes.However, holiday appliance sales, do not fit this rational model. Buying an appliance because you have a 3 day weekend is not rational. Or so, I thought. Study after study, shows that appliance sales dramatically spike during holidays. In fact, one of the biggest appliance sales weekends of the year is coming up. Memorial Day. It's not because people get married, have kids, or get raises on holiday weekends that appliance sales spike. It's certainly not because appliances tend to break down on holidays. It's because manufacturers and big retailers promote heavily with big discounts centered around holidays. Consumers like to save money. Voilà! Lot's of appliances get sold during the Memorial Day holiday period.Here are examples of two great deals available at Universal Appliance and Kitchen Center during the 2017 Memorial Day Sale. click on photos below for details You may have heard the story of the youngster who asked the old -
December 16, 2016
Buy Appliances Now for Best Deals
3 Reasons you should buy appliances NOW.While there is always a chance for prices to rise, there is a very strong possibility that appliances will go up in 2017. Therefore, the 2016 year ending is especially a time to seriously consider buying appliances before the year end - Especially, if you already expect to be purchasing any new appliances in the coming year. Here's why: 1. The housing market is strong. One of the biggest factors driving appliance sales is new home building. The housing market was strong in 2016, and indications are that it will be at least this strong in 2017. Therefore, appliance sales should stay strong and even increase in 2017. With demand steady and even on the rise, prices will likely tic upward.2. New household formation is growing. New appliance purchases increase with new household formations, which are growing as more Millennials begin to pair up, form households, and purchase home goods including major appliances. This will also help push appliance prices upward.3. Appliance replacement cycles have shortened.Buyers have become less willing to pay for durability, more interested in advanced technology, and features, and more willing to replace appliances sooner.These three factors combine to make it very likely that we'll see some price increases in the near future. Since many appliance manufacturers will be issuing new price lists after the year end. January 2017 may bring a number of upward price moves. Potential appliance buyers should anticipate not only price sheet increases, but also for a
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