Monogram Looks Upward with New Campaign “Elevate Everything”
Like Dacor and JennAir, Monogram has now raised the stakes in the luxury home appliance space. With their new slogan, “Elevate Everything,” the industry giant is bringing to the market a lineup of high-end branded products for the kitchen. By utilizing the creative skills of world renowned fashion designer and cookbook author Zac Posen, Monogram has announced its collaboration with Posen to have his brand reflected in their premium products. Posen has dressed more than a few leading ladies in his time, including Michelle Obama, Rhianna, Gwyneth Paltrow, and Uma Thurman. Now, Monogram will have his signature style in their kitchen line. Partnerships to Impress and Excel Monogram has brought in the fashion icon to design a column refrigerator panel that will serve as inspiration for how a product can be distinctively personalized. This is the first of several projects planned with Posen in 2018. With his sense of style and his more recent interest in the culinary world, it’s no wonder that he’s been made “the perfect ambassador for Monogram,” according to Ed Mammorella, Monogram’s marketing manager. This is not the first time they’ve partnered with someone outside of the appliance universe for their line, either. As seen in their latest campaign video, Monogram is also working with William Campbell of Anvil Goods in order to create uniquely hand sculpted pieces that show off the precision of the Monogram product, and in doing so, create luxury designs that are as authentic as they are detailed and functional. Monogram’s goal