Value

Special Viking PackagesViking Appliances for Basic Kitchen RemodelIf it's time to remodel your kitchen, maybe you should think about upgrading to a luxury brand such as Viking as a replacement to your existing standard appliances. Here's why:You've always wanted to have luxury appliances in your kitchen for the quality and performance that you can get from high end brands. That's a great idea, and it's a reason so many homeowners in homes from small bungalows on up are choosing top brands rather than the standard appliance brands you'll find at the big box stores.You want your new kitchen to make a statement. When guests arrive or even in-laws ;-) you want to show off just a bit. After all, you splurged on the farmhouse sink and the granite countertops, it only makes sense to have appliances that fit with those high end finishes.Finally, you're making an investment in your new kitchen, at some point you may sell your house, and you'd like your home's increase in value to reflect the investment in the kitchen remodel. Their is just not a better way to get that added value than to add a gourmet kitchen complete with a chef's brand such as Viking.If you only have room for a standard kitchen appliance configuration, eg. range, microwave, dishwasher, and refrigerator; here's a great Viking kitchen package that will work just fine and save you nearly a thousand dollars. In fact, the price is so good on this package that you'll find some of

Amazing Appliance Values Compare Appliance Prices over the Years with Automobile Prices Major appliances are one of the best values available today in consumer durables. Let's compare the average price of a car over the past 25 years with the average price of a refrigerator. The average cost of a new car in 1990 was $9,437. In 2013 the average cost of a new car was $31,021. In 1989, the brand name side-by-side refrigerator below with ice and water dispenser sold for $1060. 1989 Refrigerator with Ice Dispenser Price: $1060.00 Description: Convenient ice dispenser helps keep refreshments cool. Lighted 15.2 cubic foot refrigerator section has three glass interior shelves and 3 door shelves to hold full loads of food with finesse. Includes butter storage with dish on door. 9.8 cubic foot freezer section has four Dyna-White shelves and five door shelves. Today, you can purchase a new brand name side-by-side refrigerator from Universal Appliance and Kitchen Center for about the same price as the 1989 model above. 2014 Refrigerator with Ice and Water Dispenser Price: $1011Key Features: Save Money and Energy External Ice and Water Dispenser with PuR Filtration 25.5 cu ft capacity Versatile Storage Options Spillsaver Glass Shelves Temp Assure Freshness Controls Dispenser Control Lockout Gallon Door Storage Deli Drawer Dairy Center Adjustable Door Bins Performance Freezer Capacity: 10.00 Cu. Ft. Refrigerator Capacity: 15.50 Cu. Ft. Total Capacity: 25.5 Cu. Ft. WHAT ARE YOU WAITING FOR? Click on the link below to go for more information on this refrigerator.

Customers Write (27) Katelyn says, "THANK GOD!" for Universal Appliance and Kitchen Center Katelyn T. Pasadena, CA I went to 3 other stores and couldnt find a place that would deliver my fridge within 4 days! So annoying. Finally drove all the way to Studio City to check it out. THANK GOD! I am so thankful they sent it in 3 days. Totally worth the drive. Great service. Fast delivery. Quick decision because of the helpful sales rep. I, personally, recommend Universal Appliance and Kitchen Center. You'll also be pleased if you visit Universal Appliance and Kitchen Center for your appliance and plumbing fixture needs. Two locations to serve you - Calabasas and Studio City: Universal Appliance and Kitchen Center facebook twitter *Highlighting added    

Name brand appliances tell a story. Marketers use the term brand equity to describe the worth of a brand. Brands are built over time and firms invest millions in their brand image and reputation. A brand has meaning. It stands for something. A marketing executive once said, "A brand is a promise." When considering appliance brands, the brand tells a story. Major appliance manufacturers segment their brands to fit different buyers. For example, some brands are considered value brands. Value brands are built and priced to represent a value to entry level buyers who need performance at a price, i.e. good value on a tight budget. At the other extreme of the price spectrum are luxury and super luxury brands. These are the Cadillacs and Bentleys of the appliance industry and they carry a luxury cache' and a luxury price tag as well. In the middle are core or mass brands such as Whirlpool and GE that represent a wide range of choices and prices in the broad middle of the consumer market. Above the mass brands are premium brands that don't quite fit in the luxury category, but are a step up from the mass brands. Some marketers refine these brands even more adding for example, super premium brands, brands that are between premium and luxury. In any case, the story brands tell is related to the segment of the population that the brand is trying to represent. Customers sometimes self-select their own market category. Often demographics and income