Mas Premium

Save on Miele and Sub-Zero Wolf at UAKCMajor appliance brands are often divided into categories such as Economy brands Amana, and Mass market brands GE, Whirlpool, Frigidaire, and Luxury brands Miele, and Sub-Zero Wolf. Some brands cross more than one category, while others squeeze in between. For example, there is an ongoing effort among some brands to carve out space between mass and luxury brands. These brands fit into categories such as Premium, eg. KitchenAid or even Super-Premium. Today, however, we're going to briefly discuss two brands that proudly consider themselves Luxury brands: Miele and Sub-Zero Wolf.Miele is a German brand that has a history that can be traced back to 1899. Their motto Immer Besser translates to Forever Better and the Miele family follows that principle today as a worldwide high end appliance brand. One of my favorite Miele products is this dual fuel 48" wide range.Sub-Zero Wolf is a U.S. enterprise based in Wisconsin. They lay claim to inventing built-in refrigeration for the home. A hugely successful company, Sub-Zero purchased the Wolf brand for residential use (Wolf continues as a separate company manufacturing restaurant ranges). Now, Sub-Zero Wolf offers a complete line of luxury refrigeration and cooking products for the home. Sub-Zero is famous for this Sub-Zero Pro 48 refrigerators.As Premium brands, both Miele and Sub-Zero Wolf are expensive, but that doesn't mean you can't save money when purchasing them. Here are some terrific offers available now at Universal Appliance and Kitchen Center:SUB-ZERO WOLFUpgrade and Save on a

Affordable Upgraded Appliances at Universal Appliance and Kitchen CenterMass Premium Appliance BrandsUniversal Appliance and Kitchen Center (UAKC) is Headquarters in Southern California for the "mass" appliance brands like GE, Frigidaire, Maytag, and Whirlpool. And most of you know that with locations in Studio City and Calabasas they also focus on the "luxury" brands including Wolf Sub Zero, Viking, Thermador, Miele and Gaggenau.There is also a growing market for brands known as "mass premium" appliance brands. The mass premium moniker fits those brands that are NOT in the upper stratosphere price-wise with names like Sub Zero and Miele, but nevertheless are in a higher price category than GE, Whirlpool, and Frigidaire's more entry level offerings. The mass premium category includes KitchenAid, Bosch, GE Café/Profile, and Electrolux. We might even consider Korean brands LG and Samsung as in the mass premium category as well as the Italian labels recently launched in the U.S. Fulgor Milano and Bertazzoni. All these brands are strategically positioned with pricing and feature levels definitely above the mass, but nevertheless not luxury. (It gets fuzzy. Electrolux brand certainly has some products that might be considered above mass premium, and Jenn-Air purposely describes itself as "super premium", evidently meaning more than mass premium, but not quite luxury).In any case let's take a look at two brands who seem to be comfortable calling themselves mass premium - KitchenAid and Bosch.Part of the Whirlpool family of brands, KitchenAid is focused on the kitchen (does not have washers and dryers). Here's how