Affordable Upgraded Appliances at Universal Appliance and Kitchen CenterMass Premium Appliance BrandsUniversal Appliance and Kitchen Center (UAKC) is Headquarters in Southern California for the "mass" appliance brands like GE, Frigidaire, Maytag, and Whirlpool. And most of you know that with locations in Studio City and Calabasas they also focus on the "luxury" brands including Wolf Sub Zero, Viking, Thermador, Miele and Gaggenau.There is also a growing market for brands known as "mass premium" appliance brands. The mass premium moniker fits those brands that are NOT in the upper stratosphere price-wise with names like Sub Zero and Miele, but nevertheless are in a higher price category than GE, Whirlpool, and Frigidaire's more entry level offerings. The mass premium category includes KitchenAid, Bosch, GE Café/Profile, and Electrolux. We might even consider Korean brands LG and Samsung as in the mass premium category as well as the Italian labels recently launched in the U.S. Fulgor Milano and Bertazzoni. All these brands are strategically positioned with pricing and feature levels definitely above the mass, but nevertheless not luxury. (It gets fuzzy. Electrolux brand certainly has some products that might be considered above mass premium, and Jenn-Air purposely describes itself as "super premium", evidently meaning more than mass premium, but not quite luxury).In any case let's take a look at two brands who seem to be comfortable calling themselves mass premium - KitchenAid and Bosch.Part of the Whirlpool family of brands, KitchenAid is focused on the kitchen (does not have washers and dryers). Here's how
